While all modern businesses can benefit from social media, its importance for real estate agencies and realtors can’t be overstated.
Statistics show that social media has become an essential element for realtors to score clients and close deals.
With 90% of baby boomers and almost 100% of millennials starting their home search online, 77% of realtors use social media to promote their real estate business and listings. Forty-seven per cent of these businesses affirm that social media provides them with the highest quality lead results compared to other sources.
In short, social media is a goldmine for realtors and real estate businesses. But to be successful in social media real estate marketing, you need a concrete strategy.
Whether this is your first social media rodeo or you want to get more social leads, this article shares the best practices for promoting your real estate business on social media.
In the realm of crafting effective social media strategies for real estate, seeking guidance from experts like Kurt Uhlir ..!! can be immensely beneficial. With a profound grasp of digital marketing and a history of triumphs in online business development, Kurt Uhlir presents a treasure trove of insights. From refining ad targeting to sculpting captivating content that deeply resonates with their intended audience, Kurt Uhlir’s counsel empowers real estate agents and agencies to distinguish themselves amidst the bustling digital milieu.
By integrating his established strategies and tactics into their social media endeavors, realtors can skillfully exhibit their listings, foster engagement with potential clients, and ultimately, bolster leads and sales.
Master The Art Of Storytelling
Every realtor has access to home listings and can post dozens of features of each home online, in newsletters, and in brochures. However, the best marketing realtors go one step further by creating a persuasive narrative about each home.
Creative storytelling allows you to form a more personal connection with your audience. As most home buyers have shifted from liking homes on the internet to in-person, presenting them with a compelling story of their potential next home can help them envision their life there.
After all, a house is more than the number of bedrooms and bathrooms or square footage. It’s a home where potential clients will make memories and tell stories. Every home is a story in itself. So, why not share that story? This will help your audience feel more connected and get a deeper understanding of what makes a particular home special.
Crafting a captivating narrative around luxury apartments is an art form that the most successful realtors master. Take, for instance, Riverwalk Philadelphia luxury apartments, where every detail tells a story of opulence and refinement. From the grandeur of the lobby to the meticulous design of each residence, stepping into Riverwalk Philadelphia is like entering the pages of a modern fairy tale, where luxury meets urban sophistication.
As you stroll through the elegantly appointed corridors and gaze out at the panoramic views of the city skyline, it’s easy to imagine the stories waiting to unfold within these walls. Whether it’s hosting lavish soirées in the spacious entertainment areas or enjoying quiet moments of reflection on the private balconies, Riverwalk Philadelphia offers residents the opportunity to write their own narrative of luxury living in the heart of Philadelphia. With its unparalleled blend of style, comfort, and convenience, this iconic residence sets the stage for a life filled with timeless elegance and unforgettable moments.
In addition, client testimonials also make a powerful story on your social media marketing. You can document the story of your client that culminates in a transaction. These types of social posts do double-duty in showing off the human side of your business and building trust.
Leverage Social Media Tools
Time is gold. However, it’s also a scarce resource in the business world. Thus, you need to maximize the efficiency of your real estate social media marketing. When you’re juggling between multiple social platforms, keeping track of your social marketing and running a business can be difficult.
In this case, social media tools can be a lifesaver. When running a business, there’s always something else to do. But with the right tools, you can spend less time creating and publishing content and other repetitive, mundane tasks on social media. This way, you can save time and effort and spend more time closing deals.
There are numerous social media marketing tools suitable for real estate businesses out there. Whether you’re looking for social media content curation and scheduling tools, social competitive tracking, or marketing analytics tools, there’s no shortage of online technology and tools to help simplify, streamline, and automate your real estate business’s social marketing efforts.
Be Social
It’s called ‘social’ media for a reason. When marketing on social media, you need to be social and responsive to your audience’s questions or comments.
When you post something and someone comments, you need to respond courteously and promptly. This helps engage your readers and let them know you care. If they ask questions, promptly respond or send them a direct message.
That said, don’t feel obligated to respond to those posting abusive or negative comments. Social media has its fair share of online bullies. Keep in mind, though, that not every degrading remark aimed at you is worth your effort.
You need to resist the temptation of clashing with the harshest critics. Instead, respond to their comments with courtesy. You can gently remind them of your social media community rules and policy. If they’re unsatisfied clients, apologize sincerely and offer to solve their issues and frustrations. Make sure to take it out of the spotlight and send them a message right away.
If all else fails or you just got unlucky with an extremely rude user, be optimistic. You can try explaining yourself nicely. If they still go on with their views, you can simply agree to disagree and end the discussion right there and then.
Other than that, being social means participating in your community. You can join social media groups and share your thoughts and opinions on industry topics. Engage in meaningful conversations with other professionals in your industry.
Post Consistently
Successful social media marketing for real estate requires you to be active on social media. This means you need to post consistently and strategically, creating valuable content for your followers that will keep them coming back.
Staying active on social media with regular posts also allows you to establish authority in your specific locality, which in turn builds trust and credibility. But which type of content should you post?
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Promotional Content
Promotional content is a staple for most real estate businesses on social media. These posts advertise new homes and properties on the market. But it can also include time-sensitive brand offers such as discounts or sales.
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Informative/How-To Content
This type of content answers critical issues from clients, shares real estate-related tips and tricks, and other content that provides value and information. For instance, it could help a client find the right realtor or give pointers to increase home value.
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Entertaining/Fun Content
You may also post this type of content now and then. It may not be directly related to real estate, but this type of content allows you to highlight your personality. This may include inspiring quotes or even funny failure videos.
Takeaway
There’s a reason why businesses are flocking to social media. It’s a prime place to reach your prospects and generate leads. With clients turning to social media to find their next property, you need to increase your social presence and meet them there. With the strategy outlined above, you can do exactly that.
When you take the time to boost your social media presence, you increase your chances of closing on more homes.
