After the popularity of Coles Supermarket’s Harry Potter & Fantastic Beasts “Magical Builders” collection of cardboard standees in 2022, a new series is out in 2023 based on DC Comics. This new series “Coles Super Gero Builders” features all your favourite DC superheroes such as Batman, Superman and Wonder Woman plus some deeper cuts, like Vixen and Cyclone.
This year’s set is competing directly with Disney’s 100 cards at Woolworths.
Keep scrolling to get to the instructions to see how to build your Super Hero Builders.
Coles Super Hero Builders Checklist 2023
#3 Wonder Woman
#6 The Flash
#7 Green Lantern John Stewart
#8 Green Lantern Jessica Cruz
#16 Blue Beetle
#21 Beast Boy
#22 The Joker
#23 Harley Quinn
#24 Reverse Flash
#26 Poison Ivy
#27 Black Manta
#30 The Riddler
#31 Black Adam
#32 King Shark
#33 Vintage Batman
#34 Vintage Superman
#35 Vintage Wonder Woman
At your local Coles store, you can get a leaflet that includes a checklist so that you can keep track of your collection:
This also alerts you that by scanning your Flybuys card, you automatically get entered into a contest to win a trip for 4 to Hollywood ($30+ spend required).
How to Get Bonus Super Hero Builders at Coles
Here is the list of participating brands that will allow you to get bonus packs of Coles Super Hero Builders. You get 1 bonus per brand per transaction of $30+. If you want to maximise the number of packets that you can get, then split your shopping across multiple transactions with only 1 item per brand each time, with the total being over $30. Try and do this in a way that maximises the number of $30 transactions you do so that you don’t miss out on any due to a transaction coming to $$59 (which is a dollar short for an extra toy).
- Arnott’s Cruskits
- Arnott’s Multi-packs only (excluding any Bluey licensed products)
- Arnott’s Vita Weat
- Ben’s Original
- Bulla Ice Cream only
- Carman’s – Bars, Fruit Straps, Muesli and Cereal Range (excludes Cookies and Crackers)
- Cold Power
- Coles Bom
- Coles Kitchen
- Coles Koi
- Darrell Lea – Block and Bag range only (excludes Boxed Chocolates)
- Kellogg’s Coco Pops Cereal Range only
- Lean Cuisine – Veg’D Up
- McCain – Superfries and Pizza only
- Patties – On The Menu only
- Pine O Cleen
- Primo – from the Dairy Department only and Primo Gourmet Sausages from the Meat Department
- Purina – Fancy Feast
- Purina – Supercoat
Coles Super Hero Builders Collector Case
For $10 you can buy this collector case, which is a metal tin that lets you hold all 35 characters.
How to Build Coles Super Hero Builders
Every character except for King Shark is built the same way. I do not have King Shark yet, but I’ll create a guide for building him later too if and when I get him. The only real difference between the other characters is that some of them have a piece for a cape, while others have the back of their body. Pay careful attention to the hands if you are unsure which is the front and which is the back. Below you will step-by-step on how to build Superman.
Open the packet and see who you got! I got Superman.
Pop each piece out and lay them on a table.
Find the back of the head, put the picture side down with the flat colour facing up. Put the small peg into it. If the peg piece has two colours, put the character’s art colour facing up and the flat colour facing down so that it looks best when buitlt.
Place the long piece with the circular hole onto the peg as shown.
Get the back of the body or cape and place the picture side down. For Superman, both sides are red, but one side has a shinier finish, so I placed that one down. Add the other little peg piece to it.
Place the paddle-shaped piece onto the peg. This will become the inner-body of the figure.
Add the front of the body to the peg.
Attach the body to the back of the head. The circular peg allows the head to tilt slightly left or right.
Add the face! You are now done.
Video Instructions for How to Build Coles Super Hero Builders
Still trying to figure out how to build Coles Super Hero Builders? Coles also has instructional videos on YouTube to help you assemble the characters and the Batmobile.
See how to build the characters here (with special instructions for King Shark at the end).
The Batmobile Playkit
The Batmobile playset can fit multiple characters in it and comes with a free special edition vintage Batman character.
See how to build the Batmobile Playkit below.
Coles Super Hero Buiders Gotham City Playset
If you buy the Activity Book, it comes with a cardboard Gotham City pop-out playset for your Super Hero Builders. This was originally $4, but has since dropped as low as $2.
Coles Super Hero Builder FAQ
How do I Get a Coles Super Hero Builder?
Exclusively at Coles supermarkets, you can collect one packet of Coles Super Hero Builders (which contains one character) per $30 you spend in a single transaction. The limit per Super Hero Builders you can earn this way is 20 per transaction. If you happen to be buying so much food or other items that you are exceeding $600, you should split it into smaller transactions to maximise the number of Super Hero Builders you receive.
Anything regarding gift cards, insurance, mobile phones, donations, alcohol or tobacco-related items do not count towards Coles Super Hero builders or any other similar promotional toys. Anything you order via a third-party delivery app such as DoorDash or Uber Eats will also not result in these toys.
What Counts as Money Spent Towards These?
Expanding on the section above, things like delivery fees do not count. If an item is on sale, Eg. originally $10 and on sale for $6, then this only counts $6 towards the $30 quota.
How do I know how many Coles Super Hero Builders I’ve earned, and how do I collect them?
Your printed receipt in stores will tell you how many Super Hero Builders you earned. Take your receipt to the nearest member of staff immediately after paying so that they can mark you off as having collected your toys. I have found that things get a bit awkward if you forget to redeem these and come back with your receipt later. For online orders, you are told how many you will receive during checkout.
Free Fresh Food Challenge Posters
Near the entry of your local Coles store, you can collect a free poster that encourages your child to try out various different vegetables as a super hero challenge.