I’m a massive Lego fan. I’m so passionate about Lego that I generally hate most “Lego compatible” products on the market, but I also love fast food and most supermarket promotions that involve free toys. In particular, I’ve loved the Coles Little Shop Minis which were miniature real-world food product toys. Whilst Bunnings Warehouse has done their own bootleg Lego sets recently, I wasn’t as interest in those as most of it wasn’t Lego Minifigure scale. Woolworths’ Bricks promotion really ties into my interests, so I had to get into it.
These launched today, the 8th of September 2021 and there are 36 blind-bag Woolworths Bricks sets as well as other products you can buy to go along with them. This includes 2 versions of the Woolworths shopfront, a basic set with just the front of the store for $6 and a deluxe version with a sidewall and delivery door for $10. There is also a large delivery truck (not sure of price) and a smaller delivery truck for $10.
Due to the backlash some previous supermarket promotions gained for giving away toys that might end up in landfill, so this set has a lot of elements to it that suggests environmentalism, such as the plastics used here is made of at least 80% recycled materials and promoting that you can return the toys for recycling if you don’t want them anymore.
The complete Woolworths Bricks blind bag checklist is at the end of the article, so scroll down if you’re here for that!
How to Get Bonus Packets of Woolworths Bricks
Before we get carried away, the most important question is how do we get more free packets of Woolworths Bricks? The brands featured in the products all give you bonus toys. You can get up to 3 bonus packets per brand per transaction. What’s better is that a lot of these brands are currently having great sales!
The participating brands are:
- Cold Power
- Head & Shoulders
- Tip Top
- Mount Franklin
- Purina Total Care
- Purina DentaLife
Woolworths Bricks Start Pack Deluxe vs Basic
Like most, possibly all of the other promotional collectibles at Australian supermarkets in recent years, there is always a collectors box or display album available and given the subject matter here, a buildable Woolworths playset is a very clever way to store all the little food items. This integrates really well with the blind bag products.
I’m not sure why they made two versions of the starter pack for the Woolworths Bricks set. The Deluxe set is definitely better value at only $4 more for twice as much wall space and more than double the brick count (it uses a lot more smaller bricks, whilst double doors take up a lot of the front). The other difference is that the left-hand corner is also raised on the deluxe set.
As you can see by the picture above, the Deluxe set appears to be more popular, but my store seemed to have more display boxes for the basic pack. It is a shame that these two sets do not appear to work together to warrant buying both.
If you are planning on buying the Woolworths Bricks Truck, the loading door on the deluxe set definitely makes it worth getting for the play value.
Woolworths Bricks Starter Pack Deluxe Review
I bought only the deluxe set. It was very quick to build and the design of it is surprisingly robust. The baseplate itself is thicker than similarly sized official LEGO baseplates. The clutch power of the bricks is surprisingly strong and the overall size of the layout is generous. It definitely makes you want to keep shopping at Woolworths in order to fill it up with products.
I do have some concerns about the quality control of the bricks themselves.
The 1×2 and 1×3 bricks are a darker green than the 1×4 bricks. This does not appear to be intentional colour choices, but an issue with quality control. The picture on the box does not show these as different colours. But considering how cheap this was, you can’t really expect it to be as consistent as real LEGO bricks.
When it comes to the build strength, the brickwork is done in a very reasonable way with strong corners, but what really bothers me is the reliance on stickers and how they work. Each sticker goes across multiple bricks, meaning that if you ever want to disassemble the set, you would break the stickers, ruining it. There are so many stickers in this set that very little can be safely dismantled without damaging them.
So many stickers covering multiple bricks. I think this design flaw will upset a lot of kids when they try to arrange their store and end up ruining it.
Woolworths Bricks Figure Pack Review
I was trying to hit $30 to get my free blind bag so I grabbed two of these Woolworths Minifigure sets.
Again, I was a little disappointed in the use of stickers on the Minifigures here, these will likely wear out with a lot of play from children. I’ve seen real LEGO get quite beat up with excessive play, these stickers will not last long.
As expected the contents of both were the same (it never said there was variety), but that was OK because I could mix and match the parts a bit to make them seem more unique.
The problem I find with this set is when you combine it with the other sets, you have far more staff than shoppers. This will kill the realism of the play experience a bit. Normally, staff are quite outnumbered.
Woolworths Bricks (Fake Lego) Checklist
If you have bought the Starter Pack, you will notice a checklist on the back page. However, the checklist is missing 4 products and a few appear to have changed or been placeholders since this was printed, making the checklist difficult to use. This means it might be hard for anyone to find a proper checklist for these online so I’ve put together my own checklist here to help you out. The following information is from the Woolworths website but is a little hard to navigate and probably won’t be online for long after the promotion ends, so hopefully, this comes in handy for people in the future.
Here’s one of our customers, all set to do their shopping. What will you have them explore?
02 Store Manager
Our Store Manager is always there to help customers when they need it. They make sure everything runs smoothly in the store so you get the freshest and best groceries.
Pop your shopping in this trolley. What will you put in yours?
04 Entrance Gates
Come on in! This is where our customers are welcomed into the store. Make sure to grab your trolley or basket on the way.
05 Baskets & hand sanitiser
Here are our baskets, stacked and ready to go! Pop your hands under the hand-sanitising station, grab a basket and head into the store.
06 Free fruit for kids
You’ll find delicious fresh croissants and tasty items such as wholemeal bread at the bakery stand.
08 Fruit and vegetables
This is where the fresh fruit and vegetables are kept, this stand has bananas and watermelon. What is your favourite fruit or vegetable?
09 Fruit and vegetables
Broccoli and strawberries are on this shelf, in the fruit and vegetable section.
10 Fruit and vegetables
This is where The Odd Bunch fresh fruit and vegetables are kept. They may be shaped a little differently, but they still taste amazing. This shelf has tomatoes and carrots.
11 Fruit and vegetables
Tomatoes and lemons are on this shelf, in the fresh fruit and vegetable section.
12 Fruit and vegetables
You’re in the fresh fruit and vegetable section. This shelf has onions and avocado on it.
This is the butcher section where the meat is kept. You’ll find Macro organic chicken on this shelf.
Cutlets and sausages are on this fridge of the butcher section.
Fish and other seafood are kept in this fridge. There’s lots of seafood to choose from in store.
This deli fridge has sliced meats on it. They’re great to add to a sandwich.
Welcome to the deli! This section has all the cheese you could want.
The freezers keep things cool, like your favourite frozen fruits. This freezer has mixed berries. What’s your favourite fruit to use in a smoothie?
Frozen pizza and chicken nuggets are in this freezer shelf. They’re kept cool here, ready to be cooked in your oven at home.
Ice blocks and tasty chips are being kept cool in this freezer.
You’ve found the fridge section of the store. You can pick up eggs and cheese from this fridge.
This fridge has milk and yoghurt in it. The fridges in store keep items like dairy cool before you take it home to put in your own fridge.
23 Aisle shelf
There’s plenty of things in the aisles you might need. This aisle has cleaning products that help keep your house spick and span
24 Aisle shelf
You’ve reached the toiletries aisle. This shelf has items for your grooming needs, as well as nappies.
25 Aisle end
Find flatbread at the end of this aisle. Perfect for a tasty lunch wrap, or to enjoy with dip and veggies. Yum!
26 Aisle shelf
27 Aisle shelf
This aisle shelf has muesli bars and coffee on it. What else can you find in our other aisles?
28 Aisle End
Olive oil and pasta sauces are on this shelf. You can use these ingredients in a tasty pasta. Explore the other aisles to see what else you can find.
29 Aisle shelf
Feeling thirsty? On this shelf, you can find Woolworths S.T.A.N.D bottled water.
30 Aisle shelf
This shelf has toilet paper and laundry detergent. There’s plenty of things in the aisles for you to choose from. Check out the other aisles to see what’s in them.
Come through the checkout once you’ve finished your shopping. This is where customers can pay for their items before they take them home.
The checkout is where customers can pay for their items before they take them home. Don’t forget to scan your Everyday Rewards card.
Scan&Go is the smarter, faster way to shop. Customers pay for their items before the checkout using our app, then scan their QR code at this checkout and go.
34 Recycling bin
We love recycling! Bring soft plastics with you when you visit us, place them in our collection bin and we’ll recycle them for you.
Take a seat on one of our extra special benches. These benches are made from recycled soft plastics that customers placed in our recycling bins.
36 Solar panels
Solar panels soak up rays from the sun and feed clean energy back into the store.
37 Fruit and vegetables
Pick your favourite fresh fruit and vegetables to go in your trolley. Which will you choose?
Select which groceries will go in your trolley.
What groceries will go in your trolley?
What groceries are on your list today? Any of these items?